The grand opening of a business is a big deal. It only happens once. It’s your only chance to make a first impression. Here’s 3 tips for a unique grand opening that will help you host an event your new customers and community will remember.
Get The Word Out About Your Grand Opening
In today’s world you need to have all of your marketing bases covered. Consider both online and traditional marketing. Make sure you use traditional marketing strategies like sending a press release about your grand opening event. Send it to all the outlets you can like television, radio, and newspapers. Make sure to keep the posts coming on Twitter, Instagram and Facebook. This creates brand awareness before the event. This is sure to bring people to your doors on the day of the opening.
Use your local connections to make a local impression. Use catering from a local restaurant. People always show up for free food! If you can get a college athlete, radio DJ, or another important local figure to come to the event, that too will that draw people in. A recent blog post from Eventbrite suggests creating a publicity stunt like a flash mob from a local dance crew or launching a parade or a race to get people’s attention and engage the local crowd.
Rent What You Need
Depending on the type of business you are opening and the space you have to work with, you may need to rent tables, chairs, tents, and other things to make your event function. If you have space out front of your business for congregating, rent a tent and have food and prizes outside to attract people’s attention and bring them in. Having a raffle at a tent outside your front door is a great way to engage people walking by.
At Party Time Rentals, we want to make your grand opening a success. Our full-time, experienced staff in the Denver area and Colorado Springs are ready to help. Please don’t hesitate to contact us to see how we can help you get any rentals you need for your big day!